This year at SXSW, I was a mentor at a Startup America event called NEXT @ SXSW, where 10 teams were chosen to participate in a hyper-compressed version of the Startup Weekend’s Customer Development program, NEXT. As part of the program, each of the teams worked through Steve Blank’s Customer Development process, using the Business Model Canvas as a guiding framework.
It was the first time I’d seen the business model canvas in action, and it stuck with me how useful it seemed to the teams. Today I was looking through this slide deck on business models and customer development, and came across a really nicely illustrated description of the business model canvas and its application to the customer development process.
So I GIF’d it (above). I think this is the first animated GIF I’ve made since I first learned web design in 1998.
You can read more about customer development here (PDF), download the business model canvas here, and read Steve Blank’s take on combining the two here.